The way people use your website and how they interact among them and products is becoming increasingly important in today´s digital world; this is what we know as User Experience (UX) and Interaction Design (IX). User Interface (UI) is also essential in that mix because people´s choice of tools for interaction on your website plays a significant role.

What is UX design?

The term UX comes from User Experience. It´s how a person feels while using any product or digital service your company offers. This includes experience with your web page, blog, online system, or app. It applies even if your business is not 100% digital. 

UX plays a vital role in digital marketing as a good experience can help generate more sales/leads and close more deals. On the other hand, a bad experience implies the opposite.

What is UI design?

The expression UI comes from User Interface. The idea of the UI is to guide the user through your application when he uses it. An excellent job of UI will allow you to guide users through the navigation and lead them to take these actions naturally. A poorly done UI costs a lot since the almost immediate reaction of the visitors will be to return to the browser and switch to another website that offers a better experience. 

Benefits of using UI and UX design services

To stay competitive or move ahead, including a user interface/user experience (UI/UX) design strategy in the development process of your web/mobile application has become crucial.

• Reduce costs in the development of your product

• Increase user loyalty by gaining credibility

• Highly competitive pages

• ROI increase 

Now that you know about UI and UX designs, you know they are highly connected, but they are not the same. Remember that the secret is to use the two together to strengthen your digital strategy. If you are ready to apply UI and UX design services to your company, we can help you. For more information, please get in touch with us at www.alliedglobal.com